This is a logo design for an organic alcoholic drink.
The concept was to have a brand that communicates both the organic aspect of it as well as the customer’s desire to become drunk.
The original name was Oblivion, but I suggested changing the “i” for an “e” so we could add a different angle to the word. I just thought Oblivion was too dark for the friendly organic spin the client was trying to incorporate.
Let me know your thoughts 🙂